Thousands of people in your area search for exactly what you offer every month. Most small businesses are invisible for these searches while spending thousands on Google Ads.
What Is Local SEO?
Optimising your online presence for local searches. Google shows the Map Pack (top three local businesses with ratings) and organic results. The map pack gets 44% of clicks. Free.
The Five Pillars
1. Google Business Profile
- Complete every field
- Choose the most specific category
- Add photos weekly (42% more direction requests)
- Post updates weekly
- Enable messaging
2. Reviews
Major ranking factor. See our reviews guide.
3. NAP Consistency
Name, Address, Phone - identical everywhere. Even "St" vs "Street" matters.
4. Local Citations
Key UK directories: Yell, Thomson Local, Bing Places, Apple Maps, Facebook, plus industry-specific ones.
5. On-Site Optimisation
- Location pages for each area served
- Local schema markup
- Local content and blog posts
- Embedded Google Map on contact page
Quick Wins Today
- Complete empty GBP fields
- Add five new photos
- Write a GBP post
- Send review requests to three recent clients
- Check NAP consistency on page one of Google
Local SEO is core to your marketing engine. See how it connects in our complete marketing engine guide.
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